#video advertising

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#video-advertising
Exchangewire
1 month ago
Marketing tech

AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024

AdPlayer.Pro focused on enhancing programmatic ad capabilities and mobile SDKs in Q1 2024. [ more ]
TipRanks Financial
1 month ago
Marketing

Integral Ad Science (NASDAQ:IAS) Still Overvalued despite Significant Drawdown - TipRanks.com

Digital advertising industry set to reach over $740 billion in 2024 with companies investing in digital, search, and social media platforms. [ more ]
Sfgate
1 month ago
Marketing

10 Video Advertising Tips for Arts & Entertainment Brands

Paying for video advertising is crucial for arts and entertainment organizations to quickly attract new audiences. [ more ]
MarTech
2 months ago
Marketing

Internet advertising up 7.3%, reaching record high in U.S. | MarTech

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]
Adweek
2 months ago
Marketing

Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising

Krishan Bhatia hired as Amazon VP of Global Video Advertising. [ more ]
Variety
2 months ago
Marketing

Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team

Amazon is actively hiring ad executives from traditional TV networks to boost its video advertising business.
Krishan Bhatia from NBCUniversal is joining Amazon as vice president of global video advertising to lead the monetization of Amazon's video operations. [ more ]
Exchangewire
1 month ago
Marketing tech

AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024

AdPlayer.Pro focused on enhancing programmatic ad capabilities and mobile SDKs in Q1 2024. [ more ]
TipRanks Financial
1 month ago
Marketing

Integral Ad Science (NASDAQ:IAS) Still Overvalued despite Significant Drawdown - TipRanks.com

Digital advertising industry set to reach over $740 billion in 2024 with companies investing in digital, search, and social media platforms. [ more ]
Sfgate
1 month ago
Marketing

10 Video Advertising Tips for Arts & Entertainment Brands

Paying for video advertising is crucial for arts and entertainment organizations to quickly attract new audiences. [ more ]
MarTech
2 months ago
Marketing

Internet advertising up 7.3%, reaching record high in U.S. | MarTech

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]
Adweek
2 months ago
Marketing

Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising

Krishan Bhatia hired as Amazon VP of Global Video Advertising. [ more ]
Variety
2 months ago
Marketing

Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team

Amazon is actively hiring ad executives from traditional TV networks to boost its video advertising business.
Krishan Bhatia from NBCUniversal is joining Amazon as vice president of global video advertising to lead the monetization of Amazon's video operations. [ more ]
morevideo-advertising
Mediapost
7 months ago
Marketing

FreeWheel Council, VAB Push Checklist For Buying 'Premium' Video

TV networks and traditional video programmers are trying to define what constitutes "premium" video in order to compete with user-generated content on YouTube.
The FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) have released a checklist for buying premium video based on research by Comcast.
The checklist includes factors such as quality environment, brand safety, and transparency and legitimacy for advertisers to consider when buying premium video. [ more ]
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